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3 Fundamental Web Design Principles Every Beginner Should Know

Let me ask you something: are there any websites that you visit on a daily basis? I believe you have. And, what makes you go back to these sites again and again? It is probably due to their functionality, right? Well, functionality and its simplicity are just some parts that constitute web design.

As you’re starting out, you’re probably overwhelmed with the number of things that you can implement on a website. But, do not go gung-ho and do so, because there are only certain things that you should put on your web pages.

If you want to create your own website, then read on to find out the 3 fundamental web design principles every beginner should know so you could become the best web designer.

1. Simplify Your Website’s Design by Understanding the Paradox of Choice

There was an interesting study where there are two groups of people: one group was given 24 varieties of jams while the other group was given only six. Of the two groups, which one ended up buying those jams? If you answered the first group, you are wrong. It was actually the second group that bought more jams.

The reason is actually quite simple: the more choices we are given, the harder it is for us to decide. So in the context of web design, the more elements that you put on the page, the harder for your audience or customers to decide what to do.

Therefore, you have to keep in mind that simplicity is key if you want more leads and conversions.

For instance, you can just put a simple hero image on your homepage, add a brief description and put it front and center, and probably add a call-to-action button just beneath that. It is simple, but it is so effective that most of your site visitors might convert in a matter of seconds.

2. Visual Hierarchy Plays a Huge Role as Well

Part of poor website design is not having a good visual hierarchy. By this, I mean that all of the page’s elements look exactly the same- in color, size, and its shape.

If you want to convince your audience to convert and buy something from you, for example, your call to action should be more prominent than, say, a link to your homepage.

So, for instance, your links’ icons are 1-inch long, your call-to-action button should be 3 inches or something. Furthermore, if your other site links use the color blue, use another color scheme that is striking to the eyes such as red or orange.

It’s these seemingly small tweaks that can make a really huge difference, especially when it comes to the call-to-action.

3. White Space is Also Necessary

The term White Space just refers to the blank areas of your page; not necessarily a “white” space. Professional designers know that white space (otherwise known as Negative Space) is actually not a wasted area.

In fact, it is a much-needed one as it helps people focus more on the content that matters and also to provide an avenue for people to rest their eyes for a bit.

To help you implement white space accordingly, here are some guidelines:

  • Add empty spaces in the different sections of your page by using the Spacing Element
  • For the sides of your content, you can make use of the Columns element to add more space.
  • For your content pieces, you can make your paragraphs shorter (around 3-5 sentences each) and separate different sections using some headers.


The overall theme of website design is a push for a more simplistic and functional interface. Clever use of white space, using only a handful of graphical elements, and putting visual hierarchy to good use are just some things that a beginner should know before creating a website.