Local SEO Guide: How to Actually Rank
Are you running an online business? Do you want to target local customers? Don’t worry. It’s not really that complicated. It is possible to rank high in organic results that had been practiced by the seo specialist!
Local SEO: Keyword Research
Each SEO campaign requires a thorough keyword research. This should also be your routine when you are optimizing for local search. One of the most efficient tools that you can use for this is Google Keyword Planner.
Use this as a pillar keyword: city + keyword
If you really want to gain more online presence, and improve sales, you should study your competitors. Make sure to focus on those competitors who are already enjoying success in the local search engine results pages. This is one of the most convenient ways to look for link opportunities.
By looking at your competitors’ techniques, you look for holes in their specific strategies.
On-Site Search Engine Optimization
Several local companies have small websites, so on-site SEO is a lot easier for them. There is no need to deal with big-scale content, and other issues.
Local businesses usually don’t deal with big-scale, on-site problems, but it is still crucial to audit the entire website.
META tags are crucial for building web page relevancy. There should be unique META details for each website page. If you fail to do this, search engines like Google wouldn’t be able to crawl your pages.
META Description and Title
See to it that the META title contains your primary keyword. If you are really trying to rank for various keywords on a single webpage, then incorporate as many keywords as you can to the title.
Remember to use this digital real estate strategically, since Google only displays 55 to 60 characters in the SERPs. As for the description, you are allowed to use 160 characters.
Keyword Density and Placement
Place keywords prominently and strategically on every webpage. The most crucial places are the titles, last sentences, and first sentences of your copies. As for keyword density, don’t stress about it too much. As long as you maintain it between 1% to 3%, you’re good.
This is pretty common knowledge. Who wants to browse slow-loading webpages? A slow website can negatively impact your review. Make sure to address this concern as soon as possible. If you can, hire a web developer to improve your website’s speed. It will make your visitors and Google happy.
Almost half of all internet searches are from smartphones and other gadgets. Because of this, Google is already devaluing websites that are not mobile friendly. Remember, user experience matters a lot for Google. Websites which are not mobile friendly have awful user experience. Thus, they don’t deserve high organic rankings.
Broken links are annoying, and can negatively impact your organic rankings.
You need to audit your website regularly, and eliminate all the broken links.
Your website content should be 100% unique. At times, duplicate content problems come from pagination issues, so this aspect should also be double checked.